FARISI ROAD SHOW

Marketing, Visibility & Sales Roadmap

📅 Date: 5th June 2026

🕐 Time: 2:00 PM – 6:00 PM

📍 Route Overview

🔴 Kasarani
🟡 Roysambu
🟢 Zimmerman
🔴 Lucky Summer
🟡 Baba Dogo
🟢 Kariobangi North
✅ COMPLETION: Allsops

🎯 Event Objectives

📅 Event Schedule - Part 1

⏰ 2:00 PM – 2:30 PM
📍 Kasarani
Brand activation, awareness drive, customer engagement
⏰ 2:30 PM – 3:00 PM
📍 Roysambu
Product promotion, lead collection, content creation
⏰ 3:00 PM – 3:30 PM
📍 Zimmerman
Sales activation, public engagement, artist performance
⏰ 3:30 PM – 4:00 PM
📍 Lucky Summer
Awareness campaign, customer interactions

📅 Event Schedule - Part 2

⏰ 4:00 PM – 4:30 PM
📍 Baba Dogo
Product demonstrations, lead generation
⏰ 4:30 PM – 5:30 PM
📍 Kariobangi North
Major activation point, sales push, customer engagement
⏰ 5:30 PM – 6:00 PM
📍 Allsops
Grand finale, sales conversion, team recap & content capture

🏆 Key Success Targets

🎯 Visibility

Branded vehicles, merchandise, banners, and public engagement across all locations

🎓 Awareness

Product education, promotional materials distribution, and live demonstrations

📱 Marketing

Content capture, social media engagement, live coverage, and digital reels

💰 Sales

Qualified leads generation, direct sales, customer sign-ups, and market insights

📱 Reels Team - Content Creation

🎬 Objective: Dynamic Short-Form Content

Key Responsibilities:
  • Record crowd engagement and activations at each stop
  • Capture before, during, and after moments
  • Create Instagram, TikTok, Facebook, and WhatsApp reels
  • Conduct short customer testimonials
  • Record artist performances and team interactions
📌 Minimum Deliverable: 3–5 professional reels ✅ Expected Output: Real-time social media content & highlight reel

📸 Photography Team - Visual Documentation

📷 Objective: Professional Visual Records

Key Responsibilities:
  • Capture high-quality photos at every location
  • Document customer interactions and product demonstrations
  • Take team photos and branded shots
  • Ensure clear FARISI branding visibility
  • Organize and submit edited photo folders after event
✅ Expected Deliverables: Event photo album & marketing-quality images

🎤 Artist / MC - Crowd Engagement

🎭 Objective: Energy & Attraction

Key Responsibilities:
  • Create excitement and energy at each activation stop
  • Announce FARISI products, offers, and key messages
  • Engage pedestrians and motorists effectively
  • Encourage participation in promotions and activities
  • Direct crowds toward sales representatives
✅ Expected Result: Increased audience engagement & participation

💼 Sales Representatives - Revenue Generation

🎯 Objective: Convert Engagement into Sales

Key Responsibilities:
  • Educate customers on FARISI products and services
  • Register interested prospects and collect contact info
  • Demonstrate product benefits and value
  • Process sales transactions and sign-ups
  • Record daily sales and leads generated
✅ Expected Deliverables: Sales conversions, qualified leads database, daily reports

📊 Marketing Team - Campaign Coordination

🎨 Objective: Brand Activation & Execution

Key Responsibilities:
  • Manage roadshow logistics and route execution
  • Ensure all branding materials are visible and prominent
  • Coordinate all content creation teams
  • Support sales representatives with promotional materials
  • Monitor engagement and campaign performance
  • Publish live updates across social media channels
✅ Expected Deliverables: Brand reports, engagement metrics, social coverage summary

📈 Performance Indicators (KPIs) - Part 1

👁️ Visibility Metrics:
  • ✓ Number of locations activated
  • ✓ Estimated audience reached
  • ✓ Brand impressions generated
  • ✓ Branded materials visibility
🎓 Awareness Metrics:
  • ✓ Promotional materials distributed
  • ✓ Customer interactions completed
  • ✓ Product demonstrations conducted
  • ✓ Educational sessions held

📈 Performance Indicators (KPIs) - Part 2

📱 Marketing Metrics:
  • ✓ Photos captured & edited
  • ✓ Reels produced (3-5 minimum)
  • ✓ Social media engagement rate
  • ✓ Online reach & impressions
💰 Sales Metrics:
  • ✓ Leads collected
  • ✓ Sales completed
  • ✓ Conversion rate achieved
  • ✓ Revenue generated

📋 End-of-Day Reporting (at Allsops)

Each team must submit the following:

Number of customer engagements achieved
Total leads generated
Sales completed and revenue
Content captured (photos, videos, reels)
Challenges & recommendations for future roadshows

🎉 Expected Outcome

By the end of the FARISI Road Show:

Thank You!

Let's make FARISI Road Show a SUCCESS! 🚀

Questions? Ideas? Feedback?

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