FARISI Road Show - Detailed Operational Timetable

# FARISI ROAD SHOW

📋 DETAILED OPERATIONAL TIMETABLE

📅 Date: 5th June 2026 | ⏰ Activation Time: 2:00 PM – 6:00 PM

📍 Route: Kasarani → Roysambu → Zimmerman → Lucky Summer → Baba Dogo → Kariobangi North → Allsops

⏰ 1:30 PM – 2:00 PM
TEAM ASSEMBLY & BRIEFING
Activities

- Team registration and attendance confirmation
- Distribution of branded merchandise and promotional materials
- Equipment check (camera, phones, speakers, banners)
- Review of route and targets
- Team photo before departure

Responsible Teams

- Marketing Team
- Sales Team Lead
- Photographer
- Reels Team

Deliverables

- Fully prepared team
- Content for roadshow kickoff

⏰ 2:00 PM – 2:30 PM
🔴 KASARANI ACTIVATION
Objectives

- Launch awareness campaign
- Create initial visibility

Activities

- Artist/MC crowd mobilization
- Product introduction and promotions
- Distribution of flyers and promotional materials
- Customer engagement and lead capture

Team Tasks
📱 Reels Team

- Capture launch moments
- Record crowd engagement
- Create first reel

📸 Photographer

- Take branded activation photos
- Team and customer interaction shots

🎤 Artist/MC

- Public announcements
- Promote offers and key messages

💼 Sales Reps

- Register prospects
- Conduct product demonstrations
- Generate sales

📊 Marketing Team

- Manage branding visibility
- Support crowd engagement

KPI Target
1
50+ engagements
2
20 leads
3
5 sales conversions
⏰ 2:30 PM – 3:00 PM
🟡 ROYSAMBU ACTIVATION
Objectives

- Increase product awareness
- Strengthen customer interactions

Activities

- Roadshow procession
- Live demonstrations
- Public engagement

KPI Target
1
60 engagements
2
25 leads
3
8 sales conversions
Content Required

- Customer testimonials
- Product explanation clips

⏰ 3:00 PM – 3:30 PM
🟢 ZIMMERMAN ACTIVATION
Objectives

- Expand market reach
- Drive product inquiries

Activities

- Artist performance
- Interactive customer sessions
- Lead generation

Team Focus
📱 Reels Team

- Trend-based content
- Crowd reaction videos

💼 Sales Team

- Product presentations
- Closing sales opportunities

KPI Target
1
70 engagements
2
30 leads
3
10 sales conversions
⏰ 3:30 PM – 4:00 PM
🔴 LUCKY SUMMER ACTIVATION
Objectives

- Brand awareness
- Community engagement

Activities

- Mobile activation
- Customer education
- Promotional announcements

KPI Target
1
60 engagements
2
25 leads
3
8 sales conversions
Content Focus

- Street interviews
- Community interactions

⏰ 4:00 PM – 4:30 PM
🟡 BABA DOGO ACTIVATION
Objectives

- Increase visibility in business zones
- Promote product benefits

Activities

- Product demonstrations
- Direct customer interactions
- Sales push

KPI Target
1
70 engagements
2
30 leads
3
10 sales conversions
Team Deliverables

- One promotional reel
- Product demonstration footage
- Sales update report

⏰ 4:30 PM – 5:30 PM
🟢 KARIOBANGI NORTH (MAJOR ACTIVATION STOP)
Objectives

- Largest customer engagement point
- Maximum sales conversion

Activities

- Extended artist engagement
- Product showcases
- Customer Q&A sessions
- Sales campaigns

Team Targets
📱 Reels Team

- Main event coverage
- Influencer-style content
- Live social media updates

📸 Photographer

- High-quality campaign photos
- Group and crowd shots

💼 Sales Team

- Aggressive lead generation
- Conversion follow-ups

📊 Marketing Team

- Collect market feedback
- Measure engagement levels

KPI Target
1
120 engagements
2
50 leads
3
20 sales conversions
⏰ 5:30 PM – 6:00 PM
✅ ALLSOPS GRAND FINALE
Objectives

- Final sales push
- Team wrap-up
- Content capture

Activities

- Final crowd engagement
- Last sales opportunity
- Team appreciation
- Closing content recording

Team Reporting
📱 Reels Team

- Submit raw content
- Highlight reel outline

📸 Photographer

- Submit photo count
- Organize image folders

💼 Sales Team

- Total leads generated
- Total sales achieved

📊 Marketing Team

- Audience reach estimate
- Visibility report

Final KPI Target
1
50 engagements
2
20 leads
3
5 sales conversions

## 🎯 OVERALL ROADSHOW TARGETS

### 👁️ Visibility

- Reach 500+ people
- Maintain brand presence across all locations

### 🎓 Awareness

- 300+ customer interactions
- Product demonstrations at every stop

### 📱 Marketing

- 10–15 reels produced
- 300+ photos captured
- Live social media coverage throughout

### 💰 Sales

- 200+ leads generated
- 50+ sales conversions
- Customer database development

## 📋 END OF DAY REPORT (6:00 PM)

Each team submits:

1
Activities completed
2
Leads generated
3
Sales closed
4
Content captured
5
Challenges faced
6
Recommendations for future
✨ Success Measure: Increased FARISI visibility, awareness, engagement, lead generation, and sales conversions across the entire activation route.