FARISI Road Show - Marketing, Visibility & Sales Roadmap

# FARISI ROAD SHOW

## Marketing, Visibility & Sales Roadmap

📅 Date: 5th June 2026

🕐 Time: 2:00 PM – 6:00 PM

## 📍 Route Overview

🔴 Kasarani
🟡 Roysambu
🟢 Zimmerman
🔴 Lucky Summer
🟡 Baba Dogo
🟢 Kariobangi North
✅ COMPLETION: Allsops

## 🎯 Event Objectives

- Increase brand visibility across high-traffic locations
- Create awareness of FARISI products and services
- Generate leads and direct customer engagement
- Drive sales conversions through field activations
- Capture high-quality content for digital marketing

## 📅 Event Schedule - Part 1

⏰ 2:00 PM – 2:30 PM
📍 Kasarani
Brand activation, awareness drive, customer engagement
⏰ 2:30 PM – 3:00 PM
📍 Roysambu
Product promotion, lead collection, content creation
⏰ 3:00 PM – 3:30 PM
📍 Zimmerman
Sales activation, public engagement, artist performance
⏰ 3:30 PM – 4:00 PM
📍 Lucky Summer
Awareness campaign, customer interactions

## 📅 Event Schedule - Part 2

⏰ 4:00 PM – 4:30 PM
📍 Baba Dogo
Product demonstrations, lead generation
⏰ 4:30 PM – 5:30 PM
📍 Kariobangi North
Major activation point, sales push, customer engagement
⏰ 5:30 PM – 6:00 PM
📍 Allsops
Grand finale, sales conversion, team recap & content capture

## 🏆 Key Success Targets

### 🎯 Visibility

Branded vehicles, merchandise, banners, and public engagement across all locations

### 🎓 Awareness

Product education, promotional materials distribution, and live demonstrations

### 📱 Marketing

Content capture, social media engagement, live coverage, and digital reels

### 💰 Sales

Qualified leads generation, direct sales, customer sign-ups, and market insights

## 📱 Reels Team - Content Creation

### 🎬 Objective: Dynamic Short-Form Content

Key Responsibilities:

- Record crowd engagement and activations at each stop
- Capture before, during, and after moments
- Create Instagram, TikTok, Facebook, and WhatsApp reels
- Conduct short customer testimonials
- Record artist performances and team interactions

📌 Minimum Deliverable: 3–5 professional reels ✅ Expected Output: Real-time social media content & highlight reel

## 📸 Photography Team - Visual Documentation

### 📷 Objective: Professional Visual Records

Key Responsibilities:

- Capture high-quality photos at every location
- Document customer interactions and product demonstrations
- Take team photos and branded shots
- Ensure clear FARISI branding visibility
- Organize and submit edited photo folders after event

✅ Expected Deliverables: Event photo album & marketing-quality images

## 🎤 Artist / MC - Crowd Engagement

### 🎭 Objective: Energy & Attraction

Key Responsibilities:

- Create excitement and energy at each activation stop
- Announce FARISI products, offers, and key messages
- Engage pedestrians and motorists effectively
- Encourage participation in promotions and activities
- Direct crowds toward sales representatives

✅ Expected Result: Increased audience engagement & participation

## 💼 Sales Representatives - Revenue Generation

### 🎯 Objective: Convert Engagement into Sales

Key Responsibilities:

- Educate customers on FARISI products and services
- Register interested prospects and collect contact info
- Demonstrate product benefits and value
- Process sales transactions and sign-ups
- Record daily sales and leads generated

✅ Expected Deliverables: Sales conversions, qualified leads database, daily reports

## 📊 Marketing Team - Campaign Coordination

### 🎨 Objective: Brand Activation & Execution

Key Responsibilities:

- Manage roadshow logistics and route execution
- Ensure all branding materials are visible and prominent
- Coordinate all content creation teams
- Support sales representatives with promotional materials
- Monitor engagement and campaign performance
- Publish live updates across social media channels

✅ Expected Deliverables: Brand reports, engagement metrics, social coverage summary

## 📈 Performance Indicators (KPIs) - Part 1

👁️ Visibility Metrics:

- ✓ Number of locations activated
- ✓ Estimated audience reached
- ✓ Brand impressions generated
- ✓ Branded materials visibility

🎓 Awareness Metrics:

- ✓ Promotional materials distributed
- ✓ Customer interactions completed
- ✓ Product demonstrations conducted
- ✓ Educational sessions held

## 📈 Performance Indicators (KPIs) - Part 2

📱 Marketing Metrics:

- ✓ Photos captured & edited
- ✓ Reels produced (3-5 minimum)
- ✓ Social media engagement rate
- ✓ Online reach & impressions

💰 Sales Metrics:

- ✓ Leads collected
- ✓ Sales completed
- ✓ Conversion rate achieved
- ✓ Revenue generated

## 📋 End-of-Day Reporting (at Allsops)

Each team must submit the following:

Number of customer engagements achieved
Total leads generated
Sales completed and revenue
Content captured (photos, videos, reels)
Challenges & recommendations for future roadshows

# 🎉 Expected Outcome

By the end of the FARISI Road Show:

- ✓ Strong brand visibility across all locations
- ✓ Increased market awareness and reach
- ✓ Substantial customer engagement
- ✓ Quality content creation for campaigns
- ✓ Qualified lead generation
- ✓ Measurable sales growth

# Thank You!

Let's make FARISI Road Show a SUCCESS! 🚀

Questions? Ideas? Feedback?

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